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WHAT'S THE MOST FRUSTRATING PART?
The idea of gambling putting something together and putting all your bets on (a business idea). I never thought that would be so fun. You put it out there, is it gonna go crazy? Am I gonna win the jackpot or am I gonna go broke? That's an exhilarating feeling.
Hatjakes: Just go out and do it. Shoot some videos of things you like. Our son is getting into it, and he likes Hot Wheels, so he's shooting little video reviews of Hot Wheels and posting them on YouTube. He's finding more passion and interest in filmmaking through something he already likes to do. We started making videos as a family activity. Anything from Claymation videos to puppet shows; our little girl did a video about her "art store," because she wanted to start selling her paintings. It's become a family activity that they really like to do.
WHAT KIND OF EDUCATION DID YOU NEED?
WANTS TO DO THIS?
WHAT'S THE MOST SURPRISING PART?
Hatjakes: Business is what brought me back, but it's personal reasons and lifestyle that's kept me back. To me, Reno to me is like knowing the band before it was cool. Part of being in the West, the frontier, is going out and doing stuff on your own and making it work no mater the hardship or sacrifice. I think that's how the small business community operates here, especially with this new wave of startups. Everyone knows how difficult it is, so people really try to support each other. Last year we were struggling, and I get a phone call saying "This is Brian Sandoval. I just wanted to check in and say, stay out there. you're doing good work." Even from the highest level. people are here to help you.
The technology is so accessible now, you can shoot a video with your phone or an SLR camera. What makes it engaging is having something that you care about as a subject matter. There's a YouTube Creator Academy (online) and there are a couple local videographer groups. We take a subject and everyone shoots it. Learning with your peers is more effective than going to a class, I think little online communities of people sharing their knowledge with each other.
WHAT'S THE BEST PART OF YOUR JOB?
Hatjakes: In creating videos, it's seeing people feel something watching them laugh or be inspired or being able to help evoke an emotion. I get to work with my family and my wonderful wife, I couldn't give that up. To work with who you love and do it in a place that you love, you can't beat that.
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WHY DID YOU CHOOSE RENO?
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wanted to make movies. This is my way of doing it, and doing it for our community. A day can either be out and about shooting videos, or it could be meeting and consulting with clients and finding out what their story is and helping shift their mindset to their customers, to updating our social media and making sure that once we get a video done that people can actually see it.
Hatjakes: It was a cool combo for me. I started out with an education in graphic and Web design. Then I then moved to southern California and received a bachelor's degree from San Diego State in TV, film and new media. I landed in Web design as the dot com bubble was beginning to form. I went from small business into this really big, fast paced business of dot com stuff. Then I moved into the storytelling piece for small businesses and startups.
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Hatjakes: From my position as a business owner, it's constantly putting on different hats from being really creative to having to go work on your Puma Creepers Pink Green books, and from there to thinking about hiring employees and training them. It's difficult to concentrate on just one thing.
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